“Winter is coming! Winter is coming!” It’s not. But, sale season is here! And if I the SAT’s reinstated analogies, commit to memory that Winter-is-coming is to Game of Thrones fanatic as Sale Season is to me. And friends, we’re in the throes of it. Before you prematurely blow through your budget, here’s the rules of navigating sale season.
- What is sale season?
- Retail’s seasons hark back to a bygone era where customers shopped for their entire season’s wardrobes at one time. Cue coats being delivered in August and wedges in February. If last winter was any indication, the industry has finally recognized this is not sustainable (when it’s still 60 degrees in December, no one is buying that Canada Goose) and are trying to move to a buy now, wear now model. But for now, you’re in luck! By the end of the season, the retailer needs to clear through their inventory to prep for new inventory. And here’s where the discounts come in.
- When does it start?
- Memorial Day Weekend! Begin to expect an onslaught of emails about sales in the 40% off range. For the retailer, there’s still time to clear through some merchandise, and they’re not trying to erode their margins. Here’s when you hop on that item you’ve been diligently stalking all season. It’s probably been in your wishlist or shopping cart for months, so just go for it! The time is now. If you’ve genuinely been coveting it and would be upset if it sold out, don’t hesitate because this is your chance. If you’re more willing to wait for further discounts, hold off until the Fourth of July. Here’s when stores take an extra discount a la 60% off range. It’ll be harder to come by your size, but talk about savings. Now if you’re truly a bargain shopper, you’ll wait until Labor Day Weekend when stores are 80% off. Expect it to be piece-y, but trust me it can be well worth the wait.
- Does everything go on sale?
- No! Note that if you’ve been coveting a Chanel 2.55, it won’t go on sale. In fact, it’ll probably be more expensive in a few months. That’s why they call it an investment piece. However, if you’ve been dying for the Fendi Buggy Bag, that will go on sale.
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